Luxury Home Marketing

Services

We focus on providing access to high technology Internet tools for luxury home marketing. We also focus on making it easy for the real estate agent. We know that you are pulled in many different directions and have a schedule that can change suddenly due to buyer and seller demands. We take the burden off off you so that you can do all the things that you normally do with a the services of an Internet Marketing consultant available to you.

Dedicated Website

  • Domain Registration

You will have a domain dedicated to the specific property. This enables a domain name that is strongly related to an important search engine key word phrase.

  • Page Selection Set-up

You can have pages about the property, the area, attractions of the area, a map page and multimedia page. Any type of page that helps you showcase the property can be created. This will significantly impress the home owner and attract potential buyers.

  • Image Upload to Photo Gallery

Your dedicated website has a built-in photo gallery. Potential home buyers like to see many images of a home. A visitor can also put the entire photo gallery in slide show mode. This again aligns you well with the home owner as you have the tools to showcase their home in a high-impact manner.

  • Individual Page Content Insertion

We assist you in the set up off all content. You simply provide us with the copy for each page in a text format such as MS-Word and we will set up each individual page. We can also help to do some minor editing of the page for higher impact with the search engines.

  • Contact Us form with E-Mail Setup to Your Inbox

You simply provide us with what you want to have in the form (we provide examples if you need them) and the e-mail address (or addresses) you want the information to go to and you are done. We take care of the rest and then you have an automated and dedicated system for collecting leads for your dedicated website property. This, again, is sure to impress the home owner.

  • Site Submission

We submit the website to the major search engines and provide you with a report on this activity. This helps to drive traffic to the dedicated website and also provides you with a mechanism to show the home owner the steps that you take to market their property. By being able to show home owners your way of using the Internet to showcase a home will contribute significantly to you getting more listings and high-commission listings. Click here to see a sample report.

  • Site Traffic Statistics

We provide you with traffic statistics so that you know the traffic levels to the dedicated website. You can see how traffic relates to other advertising that you do for the property. This will help you to refine your advertising approach. Click here to see a sample report.

  • Website Hosting

We provide hosting for the site. You do not need to bother with this. All our sites are hosted on highly protected servers with high-speed connections to the Internet. Our hosting environment is designed around the dedicated website product. The benefit to you is fast deployment and a secure, reliable hosting environment. You also have no need to fill out another contract with another service provider and there is no need to worry about website compatibility with the hosting environment. We take care of everything.

  • View an Example

To see a dedicated website for a luxury home in action please click on the link Vermont Luxury Home.

Pay Per Click

  • Keyword Research

The home owner will often have a sense for some good keyword phrases. You will also be able to contribute here. However, our software can tell us even more and can let us see what phrases people are actually using to search for what you are providing. This is extremely valuable. We also work with you to properly place your ads. For example, if the top advertisement spot for given keyword phrase is $1.87 per click and we see that the number three spot is $0.42 we would recommend positioning for the 3rd or 4th spot and save you quite a bit of money without sacrificing impact.

  • Targeted Traffic Fast

An account can be set up quickly and you can have targeted traffic coming to your dedicated website within a few hours.

  • Cost Based On the Budget You Define

We will advise on the maximum cost per click, the maximum daily budget and will make our recommendation based on traffic levels and ad position. We feel that your ads do not need to be in the top spot. An ad position that is in the 3rd through 6th position may be fine and it will save you money. We will make a recommendation and work with you to define budget levels that maximize your position for the important keyword phrases with the placement of your ads in the 3rd - 6th positions on Google.

 

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