Is Your Competition Getting The High-Commission Listings?

If you are a real estate agent or company specializing in luxury home marketing or a builder of luxury homes you know the value and importance of proper marketing for a fine home or high-end development. The time-on-market can be significantly extended if the marketing effort is not dedicated and focused.

Also, the Internet is becoming the single biggest factor in real estate marketing by a significant margin when compared against other marketing channels. Therefore, a dedicated and focused Internet Marketing program can increase your revenue and margin when selling   high-end properties and developments.

Don’t let your real estate listings sit. Will you wait with   anxiety as the listing contract comes up for renewal? Worse, will you not get the prime home listings at all and do all the work to bring buyers to the table for the listing agent? You can employ these affordable and dedicated home showcasing and marketing tools to get more great property listings and attract the buyers yourself. Don’t   just dream of selling both sides of the real estate transaction? Let Luxury Home Marketing help you do it with specialized home showcasing tools.

Use A Dedicated Website

A dedicated Luxury Home Marketing website has the following advantages:

• The deployment can be very fast.
• The home owner will love the attention and focus. The word will quickly spread about how dedicated you are to providing the best service and marketing tools.
• You will need to provide content only for the one home or one development that the site is dedicated to therefore you can set the dedicated site up quickly and with a specific marketing focus.
• There is no need to worry about making the connection to the MLS data base.
• Any Search Engine Advertising program can be dedicated as well. This will enable you to have a focused search engine advertising campaign and this will result in more targeted visitors.
• A dedicated home showcasing website can also help your main site as links from the dedicated marketing website back to your main site will help to drive up the page rank and therefore search engine placement and traffic.

Showcase the Property Using a Slide Show With Voice Narration

A voice narrated slide show is the perfect way to showcase a luxury home.

1. You use the still photos that you normally take when you get a listing. Therefore, there is no extra photography work to do.
2. Most homes show well with still images. The exception would be large estate properties that may be best served with helicopter fly-over views. However, most properties can be properly showcased with nice still photos taken by you.
3. The listing agent always can tell the “story” of the home better than any other agent. Your special relationship with the home owner gives you special insights and the voice-narrated slide allows you to share the story with an Internet audience. However, if you do not use high-impact Internet marketing tools then you will be limited in the exposure the story will have.
4. With a voice narrated slide show presentation you can tell the story of the luxury home and have it available online 24/7. You can even send the link to this online home showcasing slide show story by e-mail to potential buyers. Both buyers and sellers will love the attention.

Use Dedicated Search Engine Advertising

Once you have a Luxury Home Marketing  website and have a voice narrated slide show you can increase the targeted traffic to the home showcasing website with a dedicated Pay Per Click (PPC) program. Google allows an Internet Marketing Expert with a Google account to write ads that they present to people searching using specific keywords and phrases. With a dedicated home showcasing website we can specifically target your advertisement campaign so that the site receives visitors looking for properties just like or similar to the one you are advertising.

You are not able to do this as effectively with your main site but with a dedicated and property-specific site you can. This should be a key point to make with the home owner when you are competing with many other agents for a luxury home listing. A dedicated site enables dedicated and focused search engine advertising and this leads to targeted traffic – the only kind worth having.

You owe it to your clients and yourself to market a luxury home with the best tools available. Your clients deserve this level of service and you will be rewarded with more referrals for high-end properties and more sales.